From Pixels to Play: Toy design and development to reduce screen time and enhance focus and concentration

Malay Nimesh Patel¹ , Soumitra Bhoira², Shraddha Golhea², Mustafa Fatakdawalaa², Vishesh Jaiswala² , Shoeb Iqbal Khana²

Abstract
The primary aim of this research paper is to present the design and development of a system of toys that promotes physical play, reduces screen time, and enhances social interactions among children. This study addresses the growing concern regarding excessive screen time and its impact on children’s focus and concentration, emphasizing the need for tech diversion through innovative, engaging play experiences. Data was gathered through observational studies, interviews with parents and children, and analysis of existing literature on children’s play behaviors and technology use. Through a systems-thinking methodology, we present the development of a phygital toy system capable of producing beneficial systemic outcomes.

¹Brunel University
2370789@brunel.ac.uk
²Dept. of Industrial Design, Karnavati University, Gandhinagar, Gujarat, India
soumitra.bhoir@gmail.com
shra.creates@gmail.com
fatakdawalam@gmail.com
vishesh1055@gmail.com
shoebiqbalkhan@gmail.com